Michael MooneyStart a project

Case study, digital products, 2026

The 20-Something CEO

A bold, editorial storefront for digital workbooks and frameworks, structured so launching a new product is a data change, not a design job.

The 20-Something CEO homepage on desktop

The challenge

What The 20-Something CEO needed

A creator selling workbooks to young founders needed a fast, custom storefront with a strong point of view and product pages that sell.

Results

  • Lighthouse 94 on mobile and 98 on desktop
  • Lighthouse 100 for SEO

What I built

The build, piece by piece.

  • Product pages that sell

    Each workbook gets its own page with the problem it solves, what’s inside and a clear call to action, generated from one product file.

  • An editorial voice

    Heavy serif headlines, generous white space and a single accent color carry the brand’s confidence across every page.

  • Content that ranks

    A blog, FAQ and service pages give search engines more to index than a bare shop page would.

Performance

Lighthouse scores on the live site

94Performance, mobile
98Performance, desktop
95Accessibility
100SEO

Measured with Lighthouse 12 on October 6, 2026. Mobile scores use simulated throttling.

Screens

Desktop and phone

The 20-Something CEO homepage, full length on desktop
Homepage on desktop
The 20-Something CEO homepage on a phone
Phone

Services in this project

The work behind it

More work

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