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Case study, home services, 2025
Rick’s Raingutter Service
A local SEO build for a family-owned copper gutter company in Los Angeles: a page for every service, every city it serves and the questions homeowners actually search.
The challenge
What Rick’s Raingutter Service needed
A family-owned gutter company in business since 1990 had decades of reputation and almost no search presence. I had run operations for the company, so I knew exactly which jobs it wanted more of and which neighborhoods it served.
Results
- Lighthouse 91 on mobile and 96 on desktop
- Lighthouse 100 for SEO and 100 for accessibility
- Around 40 indexable pages built from shared templates and data
What I built
The build, piece by piece.
A page for every service
Thirteen service pages, from copper and half-round gutters to fire-rebuild and historic-home work, each written around what a homeowner needs to know before calling.
A page for every city
Fourteen service-area pages covering Pasadena, Glendale, Burbank, Altadena, Los Feliz and the rest of the routes the crews actually run.
Guides that answer real searches
Nine articles on questions like whether copper gutters are worth it, what installation costs in Los Angeles and how to prepare for the rainy season.
One tap to call
The phone number and a free-quote button stay within reach on every page, and the license number and family history sit right under the headline.
Performance
Lighthouse scores on the live site
91Performance, mobile
96Performance, desktop
100Accessibility
100SEO
Measured with Lighthouse 12 on October 6, 2026. Mobile scores use simulated throttling.
Screens
Desktop and phone
Services in this project
The work behind it
More work
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Have a project in mind?
Tell me what you’re building and where you want it to go. I read and reply to every message.
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