Blissri Bakeshoppe
A custom bakery site with on-site Square checkout, pickup scheduling for two stores and a menu that changes with the seasons.
From San Diego, for clients across the US
Custom Website Development
Hand-built sites in Next.js and React. No page builders, no bloated themes.
In short
Custom Website Development, explained
I design and build custom websites in Next.js, React and TypeScript for small businesses, medical and wellness practices, and service companies. Every site is coded from scratch, exported as static pages so it loads fast, and handed over with hosting, SSL and DNS already running.
A custom site is the right call when a template is holding you back: you need online ordering that fits how you actually run, pages for every service and city you cover, or a design that looks like your brand rather than everyone else’s theme.
I own the whole build: structure, design, code, content migration, launch and the support afterward. Because the pages are pre-rendered, there is no database to hack and nothing to slow down when traffic spikes.
What’s included
Everything it takes, done properly.
Design and build
Layout, typography and components designed for your brand, coded in Next.js with TypeScript.
Performance
Static export, modern image formats and lean code. My live builds score 95 or higher on desktop Lighthouse performance.
Accessibility
Semantic markup, keyboard navigation, contrast and alt text checked with axe-core before launch.
Integrations
Square payments, booking platforms, CRMs, forms and blog APIs wired in cleanly.
Launch and hosting
DNS, SSL, Cloudflare and deployment handled, with redirects so existing links keep working.
Ongoing support
Edits, new pages and fixes after launch, from the person who built it.
In practice
Projects that used it
MJ Refined Aesthetics
An editorial site for an injector-led aesthetics practice, with 23 treatment pages, structured data for every procedure and an llms.txt built for AI search.
The 20-Something CEO
A bold, editorial storefront for digital workbooks and frameworks, structured so launching a new product is a data change, not a design job.
How I work
Every project follows the same path. AI tools speed up the build. The decisions, the checks and the accountability stay with me.
- 01
Scope
A short call to understand the business, the customers and what the site has to do. You get a clear plan and price.
- 02
Design
Structure and look built around your content and brand, never a theme with your logo swapped in.
- 03
Build
Custom Next.js code, written fast with AI-assisted tooling and checked by hand for speed, accessibility and accuracy.
- 04
Launch & grow
DNS, SSL, redirects and Search Console handled. Then edits, new pages and SEO as the business grows.
Web development FAQ
Why Next.js instead of WordPress?
Next.js sites are pre-built into static pages, so they load faster, have far less to attack and need no plugin updates. You still get a site that is easy to change: content lives in simple data files I can update the same day.
How long does a custom website take?
A focused small-business site usually takes a few weeks from kickoff to launch. The biggest factors are how many pages it needs and how quickly content and feedback come back. Builds with checkout or many location pages take longer, and I’ll give you a timeline before we start.
Do you use AI to build websites?
Yes. I use AI coding tools every day to write and review code faster, the same way most professional developers now do. I design the structure, make the decisions, test everything and own the result. It means you get a custom build in less time, not a template.
Can you take over or rebuild an existing site?
Yes. I can migrate your content, keep your URLs or redirect them properly, and rebuild the site on a faster stack without losing the search ranking you already have.
Do you work with businesses outside San Diego?
Yes. I’m based in San Diego and work with clients across the US, including Los Angeles, Florida and Maryland. Everything runs fine over calls, email and text.
Keep reading
Related services and articles
- SEO & Local SEO. SEO built into the site itself, not bolted on with a plugin.
- AI Search Optimization (GEO). Get recommended when people ask ChatGPT, Claude or Google’s AI for a business like yours.
- Website Redesigns & Migrations. Move to a faster, custom site without losing your content or rankings.
- How much does a small business website cost in 2026?
- How I build websites with AI, and what I still check by hand
Have a project in mind?
Tell me what you’re building and where you want it to go. I read and reply to every message.
[email protected]