Michael MooneyStart a project

Case study, web design studio, 2025

LunarSites

The site for the San Diego web studio I co-founded: flat monthly pricing, a page for every neighborhood we serve and guides for switching off the big website builders.

LunarSites homepage on desktop

The challenge

What LunarSites needed

A two-person studio selling simple monthly websites to San Diego small businesses had to compete in local search against agencies with far bigger budgets.

Results

  • Lighthouse 97 on desktop and 100 for SEO
  • Pricing from $55 a month, with hosting and edits included

What we built

The build, piece by piece.

  • Neighborhood pages

    Sixteen San Diego neighborhood pages, each written around the businesses on that corridor and what their customers need from a site.

  • Switching guides

    Pages for owners leaving WordPress, Squarespace, Wix, GoDaddy and Square Online, answering the questions that stop people from moving.

  • Intake that qualifies

    A multi-step intake wizard and contact forms with spam protection feed a shared form service used across our client sites.

Performance

Lighthouse scores on the live site

82Performance, mobile
97Performance, desktop
94Accessibility
100SEO

Measured with Lighthouse 12 on October 6, 2026. Mobile scores use simulated throttling.

Screens

Desktop and phone

LunarSites homepage, full length on desktop
Homepage on desktop
LunarSites homepage on a phone
Phone

Services in this project

The work behind it

More work

Other projects

Have a project in mind?

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