Rick’s Raingutter Service
A local SEO build for a family-owned copper gutter company in Los Angeles: a page for every service, every city it serves and the questions homeowners actually search.
From San Diego, for clients across the US
SEO & Local SEO
SEO built into the site itself, not bolted on with a plugin.
In short
SEO & Local SEO, explained
I do technical and local SEO as part of the build: a page for every service and every area you serve, structured data that tells Google exactly what your business is, fast Core Web Vitals, clean sitemaps and redirects, and Search Console set up so you can see what’s working.
Most small-business sites lose on the basics: one generic services page, no city pages, slow mobile load times and no structured data. Fixing those is usually worth more than any amount of blogging.
Because I build the site and the SEO together, the structure is right from the first commit. Service and location pages come from shared templates and data, so they stay consistent and easy to extend.
What’s included
Everything it takes, done properly.
Site structure
Service pages, location pages and internal links planned around what your customers search.
Structured data
LocalBusiness, Service, FAQ, Article and breadcrumb JSON-LD that matches what’s on the page.
Technical SEO
Canonicals, sitemaps, robots rules, redirects and metadata on every page.
Core Web Vitals
Fast LCP, stable layout and responsive interaction, measured with Lighthouse and PageSpeed Insights.
Content that answers
Guides and FAQs written around real questions, with the answer up front.
Reporting
Google Search Console and Analytics set up, with plain-language updates on what changed.
In practice
Projects that used it
LunarSites
The site for the San Diego web studio I co-founded: flat monthly pricing, a page for every neighborhood we serve and guides for switching off the big website builders.
Bora’s Dogs
A hyperlocal site for a North Park dog-walking service, with a page for each neighborhood and the parks it walks.
How I work
Every project follows the same path. AI tools speed up the build. The decisions, the checks and the accountability stay with me.
- 01
Scope
A short call to understand the business, the customers and what the site has to do. You get a clear plan and price.
- 02
Design
Structure and look built around your content and brand, never a theme with your logo swapped in.
- 03
Build
Custom Next.js code, written fast with AI-assisted tooling and checked by hand for speed, accessibility and accuracy.
- 04
Launch & grow
DNS, SSL, redirects and Search Console handled. Then edits, new pages and SEO as the business grows.
SEO FAQ
What is local SEO?
Local SEO is making your business show up when people nearby search for what you do, like “copper gutters Pasadena” or “dog walker North Park.” It comes down to dedicated pages for each service and area, consistent business details, structured data and a fast mobile site.
How long does SEO take to work?
Technical fixes can show up in a few weeks once Google recrawls the site. New service and city pages usually take two to six months to settle into steady rankings, depending on competition.
Do you guarantee first-page rankings?
No, and you should be wary of anyone who does. What I can promise is a site that is technically sound, fast, well structured and built around what your customers actually search.
Will a redesign hurt my SEO?
It can if URLs change without redirects or content gets thinner. I map every old URL to its new home and keep or improve the content, so a rebuild protects the ranking you already earned.
Keep reading
Related services and articles
- Custom Website Development. Hand-built sites in Next.js and React. No page builders, no bloated themes.
- AI Search Optimization (GEO). Get recommended when people ask ChatGPT, Claude or Google’s AI for a business like yours.
- Website Redesigns & Migrations. Move to a faster, custom site without losing your content or rankings.
- Local SEO for service businesses: why every city needs its own page
Have a project in mind?
Tell me what you’re building and where you want it to go. I read and reply to every message.
[email protected]