Michael MooneyStart a project

Case study, medical aesthetics, 2026

Beauty Spot Med Spa

A custom med spa site with a blog fed by an outside SEO platform and clean hand-offs to the client’s CRM team.

Beauty Spot Med Spa homepage on desktop

The challenge

What Beauty Spot Med Spa needed

A doctor-led med spa in Maryland needed a custom site that felt like a boutique and would keep publishing articles without a developer touching it. Their CRM is managed by a separate specialist, so the site had to slot cleanly into that workflow.

Results

  • Built to the client’s written brief
  • Launching in 2026

What I built

The build, piece by piece.

  • A photo-led, boutique layout

    Full-bleed hero, a split navigation with a centered wordmark, treatment cards, reviews and a strong booking band, restyled in the spa’s own palette.

  • Blog through an API

    The Insights section pulls articles from the client’s SEO content platform, so new posts appear on the site, in the sitemap and with their own pages automatically.

  • CRM integration points

    Forms and booking buttons are wired to clear integration points the client’s CRM specialist can manage without editing code.

Screens

Desktop and phone

Beauty Spot Med Spa homepage, full length on desktop
Homepage on desktop
Beauty Spot Med Spa homepage on a phone
Phone

More work

Other projects

Have a project in mind?

Tell me what you’re building and where you want it to go. I read and reply to every message.

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