MJ Refined Aesthetics
An editorial site for an injector-led aesthetics practice, with 23 treatment pages, structured data for every procedure and an llms.txt built for AI search.
From San Diego, for clients across the US
AI Search Optimization (GEO)
Get recommended when people ask ChatGPT, Claude or Google’s AI for a business like yours.
In short
AI Search Optimization (GEO), explained
AI search optimization, also called GEO or generative engine optimization, means structuring your website so AI assistants like ChatGPT, Claude, Perplexity and Google’s AI Overviews can find it, understand it and cite it in their answers. I do it with server-rendered pages, answer-first content, structured data, crawler rules that welcome AI search bots, and an llms.txt summary of your business.
This is not theory. Several of our clients, and our own studio, have landed sales and projects from people who found them by asking ChatGPT. It is quickly becoming one of the best sources of new business a small company can have.
More people now ask an AI assistant instead of scrolling search results. Those assistants pull from pages they can crawl and parse quickly, and they favor content that answers a question directly and clearly says who is behind it.
None of this replaces normal SEO. It sits on top of it. The good news is that the same things that help AI answers, like clear structure, direct answers and accurate facts, also help human visitors and Google.
What’s included
Everything it takes, done properly.
Crawlable by AI
Pages rendered as plain HTML, with robots rules that allow OpenAI, Anthropic and Perplexity search bots.
llms.txt
A short map of your site and a full-text version built from the same data as your pages, so they never drift.
Entity clarity
Structured data that ties your business, people, services and locations together with consistent details.
Answer-first content
Sections that lead with a direct answer, plus FAQ blocks AI systems can quote.
Freshness
Visible “last updated” dates and facts kept in one place, so what AI reads is current.
Measurement
Analytics segments for traffic arriving from chatgpt.com, perplexity.ai and other AI referrers.
In practice
Projects that used it
Bora’s Dogs
A hyperlocal site for a North Park dog-walking service, with a page for each neighborhood and the parks it walks.
Rick’s Raingutter Service
A local SEO build for a family-owned copper gutter company in Los Angeles: a page for every service, every city it serves and the questions homeowners actually search.
How I work
Every project follows the same path. AI tools speed up the build. The decisions, the checks and the accountability stay with me.
- 01
Scope
A short call to understand the business, the customers and what the site has to do. You get a clear plan and price.
- 02
Design
Structure and look built around your content and brand, never a theme with your logo swapped in.
- 03
Build
Custom Next.js code, written fast with AI-assisted tooling and checked by hand for speed, accessibility and accuracy.
- 04
Launch & grow
DNS, SSL, redirects and Search Console handled. Then edits, new pages and SEO as the business grows.
AI search optimization FAQ
What is llms.txt?
llms.txt is a plain-text file at the root of a website that summarizes what the site is and links its most important pages, written for AI assistants. It is a community proposal rather than an official standard, and Google says it doesn’t use it, but it costs little and helps tools that do read it. I treat it as one small piece alongside structured data and good content.
How do I get my business mentioned by ChatGPT?
Make sure ChatGPT’s search crawler (OAI-SearchBot) is allowed to read your site, publish clear pages that state what you do, where and for whom, keep your business details consistent everywhere, and earn mentions on other reputable sites. There is no switch to flip, but those steps make you much easier to cite.
Is GEO different from SEO?
It builds on SEO rather than replacing it. Google’s AI Overviews draw from pages that already rank, so the technical and content basics come first. GEO adds an extra focus on answer-first writing, entity clarity and making sure AI crawlers aren’t blocked.
Should I block AI bots from my site?
Usually not the search ones. Blocking OAI-SearchBot, Claude-SearchBot or PerplexityBot removes you from those assistants’ answers. Blocking training crawlers is a separate choice that doesn’t cost you traffic. I’ll set up whichever policy fits you.
Keep reading
Related services and articles
- Custom Website Development. Hand-built sites in Next.js and React. No page builders, no bloated themes.
- SEO & Local SEO. SEO built into the site itself, not bolted on with a plugin.
- Website Redesigns & Migrations. Move to a faster, custom site without losing your content or rankings.
- How to get your business recommended by ChatGPT
- What llms.txt actually does for your website
Have a project in mind?
Tell me what you’re building and where you want it to go. I read and reply to every message.
[email protected]