Michael MooneyStart a project

Case study, pet care, 2026

Bora’s Dogs

A hyperlocal site for a North Park dog-walking service, with a page for each neighborhood and the parks it walks.

Bora’s Dogs homepage on desktop

The challenge

What Bora’s Dogs needed

A neighborhood dog walker needed to show up when people nearby search, without publishing a home address.

Results

  • Launching in 2026

What I built

The build, piece by piece.

  • Neighborhood pages

    Nine pages covering North Park, Hillcrest, University Heights, South Park and nearby, naming the actual parks and routes.

  • Service-area schema

    Structured data describes a service radius instead of a street address, which keeps a home-based business private.

  • Text to book

    The main call to action opens a text message, because that’s how dog owners actually book.

Screens

Desktop and phone

Bora’s Dogs homepage, full length on desktop
Homepage on desktop
Bora’s Dogs homepage on a phone
Phone

Services in this project

The work behind it

More work

Other projects

Have a project in mind?

Tell me what you’re building and where you want it to go. I read and reply to every message.

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