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    <title>Writing by Michael Mooney</title>
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    <description>Web development, SEO and AI search, in plain language.</description>
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    <lastBuildDate>Tue, 06 Oct 2026 12:00:00 GMT</lastBuildDate>
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      <title>How much does a small business website cost in 2026?</title>
      <link>https://michaelmooneydev.com/writing/how-much-does-a-website-cost/</link>
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      <pubDate>Tue, 06 Oct 2026 12:00:00 GMT</pubDate>
      <description>There are three real options. A DIY builder costs a monthly subscription plus your time. A done-for-you monthly plan, like LunarSites at $55 a month, includes hosting and edits with no big upfront bill. A custom build with online ordering, integrations or many SEO pages is priced by scope, from a few thousand dollars up. The right one depends on what the site has to do, not on how it looks.</description>
      <category>Pricing</category>
      <category>Small business</category>
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    <item>
      <title>How to get your business recommended by ChatGPT</title>
      <link>https://michaelmooneydev.com/writing/how-to-get-recommended-by-chatgpt/</link>
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      <pubDate>Tue, 06 Oct 2026 12:00:00 GMT</pubDate>
      <description>No one can guarantee a ChatGPT recommendation, but you can make your business much easier to find and cite. Let AI search crawlers read your site, publish clear pages that say what you do, where and for whom, add structured data, keep your details consistent everywhere, get indexed in Bing as well as Google, and earn mentions and reviews on other sites.</description>
      <category>AI search</category>
      <category>ChatGPT</category>
      <category>Local SEO</category>
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    <item>
      <title>How I build websites with AI, and what I still check by hand</title>
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      <pubDate>Tue, 06 Oct 2026 12:00:00 GMT</pubDate>
      <description>I use AI coding tools on every project to write, refactor and review code faster. I still own the structure, the design decisions, the content accuracy and the testing. The result is a custom site delivered in less time, not a template with a new coat of paint.</description>
      <category>AI</category>
      <category>Workflow</category>
      <category>Next.js</category>
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      <title>What llms.txt actually does for your website</title>
      <link>https://michaelmooneydev.com/writing/what-is-llms-txt/</link>
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      <pubDate>Tue, 06 Oct 2026 12:00:00 GMT</pubDate>
      <description>llms.txt is a plain-text summary of your website, placed at yoursite.com/llms.txt, written for AI assistants. It’s a community proposal, not an official standard, and Google has said it doesn’t use it. It’s cheap to add and some AI tools read it, but what actually gets you cited is crawlable pages, clear answers and accurate structured data.</description>
      <category>AI search</category>
      <category>SEO</category>
      <category>llms.txt</category>
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      <title>Next.js vs WordPress for a small business website</title>
      <link>https://michaelmooneydev.com/writing/nextjs-vs-wordpress-small-business/</link>
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      <pubDate>Tue, 06 Oct 2026 12:00:00 GMT</pubDate>
      <description>For most small businesses that want a fast, secure site that rarely changes structure, a custom Next.js site exported as static pages is faster, safer and cheaper to keep running than WordPress. WordPress still makes sense if you publish constantly and want to edit everything yourself in a dashboard.</description>
      <category>Next.js</category>
      <category>WordPress</category>
      <category>Small business</category>
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    <item>
      <title>Local SEO for service businesses: why every city needs its own page</title>
      <link>https://michaelmooneydev.com/writing/local-seo-one-page-per-city/</link>
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      <pubDate>Tue, 06 Oct 2026 12:00:00 GMT</pubDate>
      <description>If you serve several cities, build a dedicated page for each one and for each main service, with content that’s genuinely specific to that place and job. Search engines match pages to searches like “copper gutters Pasadena,” and a single generic services page can’t compete for them.</description>
      <category>Local SEO</category>
      <category>Service businesses</category>
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